Who We Are
About FJF
Friends of Jordan Festivals (FJF) is a leading non-profit organization dedicated to cultural enrichment and community engagement. Since our establishment in 2010, we have been committed to planning and arranging vibrant events and festivals that resonate with diverse audiences. Our extensive track record highlights our expertise in promoting cultural diversity, artistic excellence, and social cohesion.
Our mission is to position Jordan as a premier cultural destination, leveraging its unique settings for open-air musical and theatre performances amidst its rich archaeological and World Heritage sites. Venues like the Amman Citadel, Jerash Oval Forum, Roman Amphitheatre, and Odeon Theatre in downtown Amman are a few of the locations ideal for hosting international-level performances.
FJF has successfully brought together artists from various cultural traditions, fostering unity and understanding among different communities. Our diverse calendar of events showcases heritage sites, providing unforgettable experiences that serve as hubs of entertainment tourism, and artistic excellence. We specialize in events that highlight the richness of Jordan’s cultural tapestry while nurturing local talent.
Our Values
I: Inclusivity and Diversity
M: Moral and Social Responsibility
P: Preservation of Culture
A: Artistic Excellence
C: Community Empowerment
T: Tourism Entertainment
Our Mission
Fostering diversity through artistic expression, we strive to ignite a cultural renaissance in Jordan, leaving a lasting impact on our community.
What We Do
- We Innovate cultural experiences that position Jordan as the premier tourism destination.
- We Brand Jordan as a premier cultural and entertainment destination, promoting archaeological and heritage sites.
- We Create a positive impact through the arts, music, and culture.
- We empower local communities to promote sustainable economic development through tourism, entertainment, and employment opportunities.
- We Support charitable organizations and underprivileged communities.
How We Do It
- Diverse Calendar of Events we seamlessly integrate Arts, Culture, and Food from Jordan and around the world through a dynamic schedule of engaging activities.
- Highlighting Heritage Sites Our international events are centred around showcasing Jordan’s prominent heritage sites, offering a unique blend of cultural richness to our global audience.
- Unforgettable Experiences We curate and deliver unforgettable experiences, captivating audiences from across the world, leaving a lasting impression, and fostering a positive image of Jordan.
- Hub of Entertainment & Artistic Excellence By consistently delivering high-profile entertainment and cultural events, we actively contribute to building Jordan; ‘s reputation as a hub of entertainment and artistic excellence.
- Specialization in Diverse Events Our expertise lies in organizing a spectrum of high-profile events, including Festivals and Cultural Events and more, ensuring a diverse and enriching experience for our attendees.
- Commitment to Social Responsibility We are dedicated to social responsibility, actively participating in sustainable economic development initiatives in Jordan, ensuring a positive impact on local communities.
Why We Do It
- Worldwide Cultural Entertainment & Tourism our primary goal is to position Jordan prominently on the world map for cultural and entertainment tourism, attracting global attention and interest.
- Inspiring Travellers we aim to inspire travelers to choose Jordan as their next destination and encourage them to extend their duration of stay by offering an enticing array of cultural and entertainment experiences.
- Showcasing Archaeological & Heritage Sites through our events, we actively showcase the rich tapestry of Jordan’s diverse archeological and heritage sites, inviting visitors to explore the country’s historical wonders.
- Highlighting Local Produce & Food we take pride in spotlighting our traditional local produce and food, providing a sensory experience that reflects the authenticity and flavors of Jordan.
- Nurturing Local Talent by providing a platform for local artists, we contribute to the vibrant cultural landscape and showcase the wealth of talent within the country.
